This website is a link to an odd bunch of projects started in part by me. I quite like the invention part of projects but really don’t like running them so have worked out a way to wiggle out of running things. I call this process HunchCrunching because I take a hunch and work out if it’s worth doing along with a way that it can have a life independent of me. The process was designed for startups but works for non-profit projects which I'm mainly working on these days. If you check out the projects you’ll get a feel for what HunchCrunching is about.

What is HunchCrunching?

As we define it, HunchCrunching has 4 steps.

1 Problem


We try to discover interesting ones that are worth solving and don't have big crowds working on them already

2 Hunch


A gut feel emerges that there may be a useful way to tackle the problem

3 Crunch


Hundreds of ideas are hatched, and analysis, trial and error lead to a solution that works

4 Munch


A key part of Hunchcrunching for us is to find a viable way for the solution to be scaled and taken out to the world without us actively doing it ourselves

 Some current hunches we are crunching

Comparonomics

New book that show just how good life is but why it is completely normal not to feel like its going so well

The Cacophony Project

Open source project using best of breed high tech solutions to eliminate predators that are endangering New Zealand’s native wide life

PurePods

Eco off the grid way to immerse yourself in stunning New Zealand settings while giving farmers income stream to protect their local environments.

 Previous hunches we crunched

  • Social networking company started before term was even used. Acquired by Intel

  • Search Engine company (pre-Google). Acquired by NBCi

  • E-commerce search system. Listed on NZX before being acquired

  • Micro electric folding bike - VC backed

  • Social search company - VC backed